9 Proven Ways to Ensure Success When Picking a Home Based Business Opportunity

There are so many options on the internet today that choosing an home business opportunity can be overwhelming at first. There is so much information, websites, emails, audios and options explaining different home business opportunities. It is very easy for you to become numb looking at the options and opportunities out there.

You can easily throw up your hands continue working a nine to five job since you are not sure which way to turn for true legitimate advice when picking a home based business opportunity.

To ensure your success from the very beginning with a home based business opportunity and business venture it is vitally important to have all 9 elements in place so you have results in your personal bank account. It is like baking a cake. If any of the 9 elements are missing then your success can be impacted or delayed by several years.

The investment of research upfront when choosing the right home based business opportunity will save you years of frustration, time and money. It is best said that when picking a home based business opportunity it is best to seek out the people and a team that has the success to back up the testimonials as well as continued success with brand team members that are new with no experience to the business experience the same duplicable success.

There are 9 proven ways and important considerations to make sure are in place to ensure your success from the very beginning.

1.) FUNDED PROPOSAL SYSTEM: – Does the home business opportunity have a funded proposal system that offers a front end product that is $50 or less? Why is this important to consider? Well if you or any serious entrepreneur is interested in being home full time and making a six or multiple six figure annual income then they will easily pay a $50 application fee to see if they qualify. A bonus is when the marketing system offers a product in exchange for the $50 that you are paying for the application. What does this do for your business, time and marketing? When you have a business online you are advertising.

A funded proposal system is designed and will assist you in a few ways. You will receive back a portion of every application that is submitted which will assist you in funding your marketing. Secondly, using the funded proposal system you are sifting and sorting serious entrepreneurs that are interested in making a living from home. If someone is not willing to pay for an application that cost less than $50 then they are clearly not serious about having a very profitable business opportunity from home.

2.) CALL CENTER: – The funded proposal system ties in nicely with a call center. If your objective is to have a home based business opportunity and be home spending quality time with family or just plainly buying back some of your time that you have been working endless hours at work and sitting in traffic then the last thing you may want to do is call hundreds of prospects and leads opting into your website to see if they quality. This would mean that you are interested in sales and being on the phone anywhere from 3-4 hours daily just to see if people quality.

Well if you seek out a home based based business opportunity it is a good idea to have the funded proposal system to have serious business seekers and entrepreneurs fill out an application. The call center is another automated part of your business where the calls will be handled for you. The call center will call your applicants and answer any questions for you on your behalf.

3.) TURNKEY MARKETING SOLUTION: Build or better yet find one that is an Attraction Marketing system that does 90 per cent of the work for you, sorting, selling, training, etc, etc. This system must not only attract (right keywords, ads etc) the right type of person but be able to present the information in such a way that is clear, concise, to the point and not full of hype fluff or crazy promises. It addition it must have a turnkey option where you do not have to learn how to market and can automatically have traffic and sales working for you by having your in house call center doing the call and closing the sales for you. Your turnkey marketing solution along with the call center will have your home based business opportunity have consistent results and profit for you.

4.) PRODUCTS:Make sure that the products being sold are legitimate stand alone products, products that would sell themselves if on a shelf in a store etc. Most network marketing and direct sales companies out there are built around the compensation plan and NOT a stand alone product. If what you are marketing is NOT a stand alone product, you will have a hard time building residual inc0me and a stable business, as most people will not be able to duplicate what you are doing and your attrition will be huge.

One way to tell if the products are viable is to see what percentage of the products sold are retail sales. If people are only buying the products to be able to turn around and sell them to other recruits, beware. This is so critical. Beside who doesn’t want to be proud of what they’re selling. There are enough legitimate companies marketing legitimate products out there. Find one that feels right to you! The product is your back bone for the home based business opportunity.

5.) COMPENSATION PLAN: Direct Sales BUT, only if it has a residual inc0me based compensation plan. When choosing a home based business opportunity you want to make sure that you are maximizing your time and have leverage working for you. Choose a compensation plan where you get paid large profits upfront but also have multiple income streams built into the business model so you are paid in the future for today’s work.

6.) TRAINING: Find a home based business opportunity where one on one and group training designed to dramatically shorten the new consultants learning curves and reduce the number of variables that come with “trial and error”. Find a system that is designed to “share” the knowledge and experience with EVERY member through daily training calls and connecting through a forum. Find a company where you are directly connected to top producers LIVE, 4 days a week, as if they were sitting in the office with them.

7.) SUPPORT: Unparalleled support is mandatory. When seeking a home based business opportunity it is important to be surrounded by an extraordinary amount of support so you know both yourself and team have an abundant amount of support. The access should be direct phone numbers for not only your direct mentor but over 40 additional mentors that You can call and reach out to at anytime.

8.) MENTOR: When choosing a home based business opportunity find a mentor. Someone you can trust. Someone who has a system. Someone who already has the results you are looking for. This has to be someone who is willing to listen to your needs and actually cares about your success. He/she must also have a financial interest in your success. Make sure your mentor gets paid EVERY TIME you do!

9.) DUPLICATION, DUPLICATION, DUPLICATION: The way you truly know that a sales and marketing system for a home based business works is when a brand new person that has no marketing experience and is not picking up the phone is making sales within their first few weeks. Yes at first hearing something like this seems to good to be true for anyone especially when overwhelmed with so much hyped up ads and marketing. Therefore it is best for you to research, go through the process and do your due diligence. Visit below for more information now.

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Leveraging Twitter With Affiliate Marketing to Make Money

Any Successful Affiliate marketer will tell you that moderation and timing is the key to optimizing your social networking. When you establish the best times and days to post, what kind of content to provide and which audience to target, you will realize the potential of social exposure. Facebook alone has over 1.5 Billion Active Users, that’s not counting Google+, Twitter and YouTube to mention but a few. And when you learn how to leverage these audiences, you will soon see your Blogs exploding with targeted, interested visitors. But it does take time.

Google Traffic is leveraged by means of WordPress Plugins, because it’s how your Blog and/or Website get recognized by All Major Search Engines. But the question is… Which Plugins are the right ones, what kind of plugins must you install and what are their purpose? As much as I would love to, I couldn’t possibly cover all this in a single Blog Post unless I want to keep writing for a couple weeks or so. WordPress and S.E.O tactics are among the absolute favorites used by All Super Affiliate Marketers, and trust me they all use Plugins to get Hundreds of Thousands of Visitors per day. But as I have mentioned before, it takes more than just Plugins. It’s all part of a Much Larger Toolbox that you must build if you’re going to make the life changing kind of money online.

Regardless of the tools you choose to use, any tool only works as good as the person using it. Successful Online Marketing all comes down to Content, Useful and Original Content is what generates the real money online.

How to Create Useful and Interesting Content

But how do you write useful and interesting content? The best word to describe that will be knowledge, which can only be obtained through personal trial and error. You need to develop your own tactics, and that can only be done by constantly testing other concepts and compiling your own collection. As an affiliate marketer, product knowledge plays an important role which is why you need to actually purchase and use the product you intent to promote. It is the only way you will inspire curiosity with your audience, and that is a great starting point to visitor sales conversion. As you progress, your knowledge will expand because you also need to engage with other professionals within your niche. Share ideas and tactics, but try to avoid sales pitches because that is not what professional engagement is about. First you must learn as much as you possibly can, and then your content will improve accordingly.

Let’s briefly take a look at the difference between a Widget and a Plugin.

What is a Widget? – A Widget is what you mostly see on a side bar and include options like social following buttons and web-forms. Favorite widgets also include the search option on your site, recent comments and recent posts. Meta tags and Archives are also widgets used by most successful affiliate marketers. Widgets acts kind of like a guide for your visitor to view the different options provided on your Website and/or Blog.

What is a Plugin? – A Plugin is mostly a tool that runs in the background that helps with things like S.E.O and faster page rank in Google. It’s also responsible for your visitor tracking and analytic results, so you can track and optimize your visitors. A Plugin is also the professional way of cloaking your affiliate links by linking them with your primary domain. So, instead of seeing an affiliate link, the Google Spider sees a Sub-Domain to your Primary Domain which is more likely to be favoured. An excellent Link Cloaking Plugin is Pretty Link Late, and not only does it cloak your link. It also provides you with analytic results so you can see all clicks and unique visitors, this way you can determine the affiliate offer most loved by your audience.

But, all this can sound pretty confusing when you just get started. You can do all this yourself or, you can let a Professional Webmaster Do It for You. This is also an excellent option, because you can have someone build your Empire for you, while you learn to do it all yourself.

Now we all know that Google and Facebook had become the two Traffic Giants followed by YouTube. And with good reason, because we’re talking Billions of Unique monthly Visitors from the Two Giants Combined. However, wouldn’t you agree that we may have been neglecting Twitter and LinkedIn just a little?

They may not be as Huge as Facebook and Google… Yet, but trust me they are working on it! The “Trick” is to link your social profiles so when you Tweet or Re-Tweet on Twitter, it then automatically shares on sites like Facebook. The same goes for LinkedIn, when you post on this social site, it too will automatically be shared.

That is why This Twitter Plugin is so Valuable, and you can see it in Action with the Tweet-able Content at the top of this Post. It’s just One of many Methods and tactics used by all Successful Bloggers and Affiliate Marketers.

You must Never be a faceless profile, or even a picture of you beloved cat. I too love my cat very much but it doesn’t change the fact that she (Bast) is Not the one Posting On My Profiles, I am. The professional way is to have a full frontal picture of yourself, kind of like a passport photo, because audiences enjoy connecting if they see a person.

Complete Your Bio, and add your projects and interests. Get your social profile as professionally complete as you possibly can because that is how you get recognized as a Professional. This also applies to your Blog, allow your audience the assurance that you’re real and offer them the solutions they are looking for.

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SEO Monthly Packages Designed to Suit Your Requirements

If you are considering SEO for your business then you may have already looked into SEO monthly packages. An SEO package bundles a selection of the most effective web marketing methods into one handy package usually payable on a monthly basis. SEO are extremely versatile and offer great value for money. The aim of any SEO company is to elevate your website’s search engine rankings and improve your overall exposure to potential customers. SEO packages help to ensure all bases are covered so that you can start enjoying increased traffic and ultimately dramatic increases to profit.

SEO monthly packages are designed to meet the needs of any size or type of business. Whether you are a small travel company looking for improvements to your website or a huge corporation in need of somebody to manage your PPC campaigns, there should always be an SEO package to suit. The development of a strategic marketing plan is key to success when you start to trade online and simply waiting for customers to come to you is not enough if you want to achieve your goals.

Choosing from the many SEO monthly packages available can be a daunting process. If you want to cut to the chase and avoid all the jargon and hype then there are many SEO companies offering packages that manage the whole SEO process for you. You don’t need to understand SEO and you certainly don’t need to worry about the day to day running of your SEO processes. A good SEO company will handle the management and monitoring of your SEO for you ensuring you get the most from any SEO monthly packages you choose.

SEO monthly packages usually combine a range of SEO methods including article marketing, pay per click advertising, blog posting, link building, social networking and many more methods that will see your website soar to the top of the search engine rankings. By paying one easy monthly payment you can budget for your SEO without worrying about overspend. There are many SEO companies offering a wide range of SEO monthly packages and the best companies out there cater for a wide range of different companies. Look for a company with experience in a number of different sectors and who are happy to deal with small, medium and large business.

SEO monthly packages are designed to help you achieve success online and part of any package should include traffic analysis on a regular basis. This analysis will help to ensure your SEO needs are met and that the methods used are still working for you. If there are any degradations in your web traffic this can be tackled head-on by enhancing your current SEO monthly package.

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Hire the Best SEO Expert to Get Top-Level Search Engine Optimization

Everybody has to agree with me that we aim to see our websites at the top of all search engine search results! And simultaneously we do adhere that it is not possible to reach that peak of success without proper search engine optimization (SEO). To get best result from SEO, you have to hire SEO expert. Now the matter comes down to the question – how to hire SEO expert to get top-level search engine optimization?

The market has hundreds of SEO experts to choose from while we do not have unlimited money to spend on SEO only! We should know how should be the Search engine optimization specialists and what they must provide (just not the promise). Now we may have a look on a few most relevant matters in search engine optimization.

  • Before you hire SEO expert (freelancer or a company) make sure they have SEO portfolio with proven record of success. In the field of SEO, knowledge with experience can only produce expected results.
  • You have to hire SEO expert who follow proper working strategy. No value of promises. There has to be proper process of business analysis and ethical process of SEO (on page, off page, PPC and etc.) to achieve potential success.
  • There cannot be unlimited investment, waiting for the results or guarantee of quick success. The moment you decide to hire SEO expert, let them know your project deadline. It is found that clients have to invest lots of money and time, yet ROI is poor.
  • Make it clear, if the search engine optimization is going to include search engine marketing (SEM) or not. Are they including change and renovation in site content for promotion and all? It is found that you hire SEO expert who end up forcing you for these after the projects start.
  • Try to be 100% sure that SEO experts have access to existing and latest tools or technologies of SEO. Hire SE expert who abide by Google webmaster guidelines simultaneously with new Google, Yahoo and other alerts.
  • Do not fall in the hands of mischief makers. There are quick ways of success with black-hat SEO. Otherwise your business (may be growing or a grown up) will be banned by most of the search engines. Even take stamp papers or any valid agreement signed to bar these.
  • Hire SEO expert who is strong in communication. Do not run behind the affordability. It is found that being lured of affordable service; people go for any ordinary service provider and turn with blur face. You need to communicate well or the rate of success will be below expectation.

So I think it is clear that in SEO both quality and measurement in quantity of success has to be there. There are no short cut ways of success in SEO. But getting to the top is possible with proper strategy and hard labor from the experts. So without delay hire SEO expert to reach the optimum point of success but with careful approach, keeping the points written above. Remember the techniques are there and new ones will come. But the core matter remains the same.

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Why It’s Better to Deal With SEO Resellers Than SEO Providers

The topic is a cause for never-ending debate. Some SEO experts say that SEO providers are always greater than SEO resellers because resellers are only borrowing the services of providers. Resellers have to do this to survive the industry and become successful.

However, as a regular business owner, I’d rather deal with an Reseller than directly talking to the service provider. Although in the context of SEO reselling, the end client has no idea on the SEO reseller’s status as a middleman, I still prefer working with an intermediary to dealing with upper management. These are my reasons:

Resellers do everything to meet your needs and preferences.

Resellers will do everything to have your signature on a contract and to keep you on his roster of active clients as well. Companies who resell want to please you because they’re targeting their providers’ attention. A job well done means recognition from the boss.

SEO providers hire resellers because of their talent; they can convince and push people clients to believe in them.

Most SEO resellers are effective marketers. These resellers’ innate ability in convincing people with their words is one good factor to somehow foresee how they could protect your business in the future. Resellers also help clients understand the basics and technicalities of SEO, even without the provider’s presence. That, I believe, is a very good trait of a middleman. They can also effective at convincing the provider regarding your future concerns and requests as an end client.

Most SEO resellers can empathize with you.

Many high-ranking SEO providers today don’t really have an understanding of regular business owners and common people. SEO resellers can empathize with you, and having a business partner who completely understands your business and its needs can make your business more successful.

They’re not likely to leave you hanging in the middle of a project.

A company that resells needs their clients; after all, their jobs depend on their business with clients. This ensures that resellers will be with you every step of the project. A reseller of services will stick with you until the SEO project is completed or until your business’ website achieves success.

They are willing to do everything to have their own SEO firms someday.

The SEO process is a partnership; collaboration among all parties is vital to success. However, financially speaking, this partnership presents a harsh reality. The SEO provider still gets the dime and the larger portion of the income. Although resellers have the right to determine campaign rates through White Label SEO programs, they know that they still owe their business to a higher entity, the SEO provider. That’s why many SEO resellers are thrice as hardworking as an average businessperson. They want to rise above their middleman status and have their own SEO firm someday.

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Don’t Let SEO Scare The Pants Off You – Tame The SEO Beast Instead

Does SEO scare the pants off of you? It’s not a surprise. A lot of people are afraid of it. It’s complicated. It’s moody. It’s always changing the rules. Frankly, it’s a beast. It can get frustrating!

But SEO can be a beautiful thing. It can bring your website floods of traffic. It can help you increase your sales. It costs a heckuva lot less than many other internet marketing methods. It’s measurable, it’s testable, and while the beast is not always predictable, it can be tameable – if you use the right approach.

Get SEO Help

If you don’t have time to dedicate several hours a month (at least) to your SEO, get some help. If you don’t have time to learn the ins and outs, the history, and don’t have time to separate fact from the massive amounts of online SEO fiction, get some help. If you prefer to focus on your core business and want the traffic to just show up…yep….get some help.

Yes, some business owners do their own SEO successfully or hire a full time SEO guy. But those who hire an experienced SEO company often get the advantage of a team of professionals working to keep the traffic coming via diverse SEO methods. Yes, the rules can change but the experts know how to minimise the pain and when the beast strikes, they know how to quickly stop your site from bleeding money.

Here are some tips to tame the SEO beast:

  • Employ a diverse SEO strategy. Focus on several keyword phrases, several traffic generation methods, and focus on more than just one search engine.
  • Analyse results. The great thing about online marketing is that you can get real time information about what’s working and what isn’t. SEO can take time but you should start to quickly see results once things get going. Analysing traffic reports can help make SEO more predictable as you or your SEO consultant can react quickly to the real time information.
  • Put quality first. Google Panda taught many website owners and SEO specialists that quality is paramount. Search engine algorithms measure many elements to determine if your website contains value for visitors or a garble of keywords that make no sense.
  • Wear your white hat. Don’t try to get away with black hat SEO methods. They won’t work – at least not for long.
  • Hire good help. You won’t find SEO success in a fly by night organization offering to build you 1000 backlinks for $5. You won’t succeed if you don’t have an expert help you to devise a solid search engine optimisation plan. And you won’t be likely to succeed if you try to do it all yourself while running your business. (Either the SEO will suffer or your customers will, in which case, SEO won’t matter because your reputation will tank.)

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Home Business On The Internet – 4 Ways To Get Your Home Business Online

Starting a home business on the Internet can be an
exciting, but scary experience if you’re a beginner.
Depending on the product or service you’re offering and
the market your selling to, you can make a lot of money.

If you are a beginner, or know little to nothing about the
Internet, getting your home business online can be a
daunting task. Unlike an offline business, your Internet
home business will require you to have some knowledge
of conducting business in cyberspace. You will need to
know or learn HTML if you’re going to eventually succeed
in your online home business.

Your knowledge of a little HTML or hypertext mark-up
language, is necessary because even if you don’t create
your own website, you will at some point in time, need to
modify or tweak your website to make it more efficient.
And, it will save you a lot of money in the long run to learn
HTML because you won’t have to rely on a website
designer to do it for you.

There are four ways for you to get your home business on
the Internet:

1. You can take the most expensive route and hire a
website designer to create your website and
Internet home business for you.

2. Use a WYSIWYG (What You See Is What You
Get) website design software and create your own
website. This software works just like word-
processing software (i.e. Microsoft Word, or
WordPerfect).

3. Purchase or get a free website template, and
modify it using an html or text editor. You take this
route if you know or are willing to learn a little html.

4. Purchase a complete, ready-to-go, Internet
business in a box type Internet business. If you
don’t already have a business concept, then an
instant Internet business comes complete with a
website, sales letter, graphics, and a product ready
for you to market. The only thing you need to do is
modify the sales letter, add your payment button,
and upload the files to the server that hosts your
website.

Depending on the route you want to take, you can get
your home business on the Internet using either one of
these four ways. Purchase web space from one of the
many online hosting providers, upload your website files
to your server, and you’re in business.

Now all you have to is start driving traffic to your new
online home business using a successful marketing
strategy to get visitors to your website, and get those
visitors to buy from you.

For more information about this subject, read the All-In-
One, step-by-step guide, “The Entrepreneur’s Guide To
Making Money Online” at: The Entrepreneur’s Guide To Making Money Online [http://www.successlearningnow.com/makingmoneyonline.html].

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3 Proven Ways to Market Your Local Business Online – How to Find Local Customers Online

It’s been said that 63% of people research a company online before they do business with them. This means traditional ways of advertising such as yellow book, TV commercials and classified ads are becoming less effective.

This article was written to give you three proven ways to market your local business online. But first why is online marketing more effective than offline marketing? -  It allows you to reach more people for less money.

-  You also have more flexibility when you market online.
-  You’re able to track your results easier than offline marketing
-  And you have the ability to stop and start certain ads that are working

For a local business marketing is the main source of finding new customers, but it’s also a gamble for most small business owners. Traditional advertising doesn’t give you a way to measure your results, the flexibility to stop old ads instantly or the report’s needed to truly find out which ads are  working and which ads are wasting your money. 

Here are three proven ways to marketing your business online.  

Google’s Local Business Listing: Google offers a free service called the Google local business listings. It’s basically a map of your business with detailed information about your company. This information is shown on Google for potential customers to review, rate and potentially by your services.  

Here’s how it all works. Your customer goes to Google and searches for “Austin Roofers.” Google will show the top 10 ads that are closest to the customer. No one knows how the searches work exactly, but having reviews, photos, videos and comments about your business seems to help out tremendously.  

There is a downfall to Google’s local search. Sometimes the information may not be accurate and you may have to go in and change information about your company. This can easily be done by logging into the Google’s local search and updating your information.   

Since Google is the number one website on the Internet chances are you’ll get a lot of good traffic and some really good customers from this free ad.

When you choose to create your free Google Local Business Ad You want to go with a professional. You can’t just throw up an ad and hope it pulls in new customers.

Once you’ve created your free Google ad now it’s time to move on to

Paid Local Search Directories.
These are web sites such as super pages.com, yellow pages.com and other local search directories. The reason these are so important is because some of these sites are highly rated and rank well in the search engines.   Most of these sites allow customers to leave reviews and comments about your business. These are very powerful testimonials to have and just having these alone will increase your rankings in the search engines. When we talk about search engine rankings we are really talking about how popular your website becomes online for certain search terms. 

The more links and ads that you have online the more popular your website becomes. The last proven way to market your business online is once again through Google. 

Using Pay-Per-Click ads
is the most effective way to drive traffic to your website. With Google’s local search you now have the ability to target certain zip codes in your area in your Pay-Per-Click campaigns. This is great news because it allows you to reach more targeted people for less money. Now you’re only paying to reach people who are local to you. This increases the amount of reviews you have and the amount of testimonials that you have since local customers love to share local experiences. This article is not an introduction the Pay-Per-Click Marketing. 

That is definitely not my strong point but I do know it works. My strongest points are focusing on the free Google listings in the local searches and paid local searches.  

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Techniques to Improve Search Engine Optimization

Among the main difficulties that are faced by web masters are striving to get visitors to their websites. This is commonly obtained by getting the most effective feasible position with the search engines, which precipitate to seeking to get onto the primary pages even top of the page of Google or the other SE’s.

It’s vital to realize if you are marketing a well-known item or services you may have hundreds if not thousands all fighting for that same place. For you to get the advantage through the competition you want to do some fine-tuning of your site with search engine optimization. This is not as complicated as it sounds and the ways below can give you some tips for enhancing your site to get some search engine interest.

Put Your Keywords Smartly Through Your Website

Keyword cramming or stuffing, repeating the same keyword again and again would be damaging to your site but so can shortage of keywords. It’s not adequate just to put your keywords in the title and Meta tags, you need to have a certain proportion placed properly within your content and articles. Your crucial keyword is preferably to be found in your first passage of text, and should also be used in headers and in your hyperlinks.

Format and Pattern of a Website

Even though you may think you have an outstanding looking website, it could also be at the origin of your complications. Does your website or web page begin midway down the page, making it more difficult for the search engines understand what your site is about? Have you got puffed up over sized images that make your page slow to load or too much white space between the lines? It’s not difficult to modify your pages to get them perfect.

Links and Site Maps

All of your pages are being identified by the search-bot when it crawl your site as it is necessary for your site to get on top of the search engine. It’s significant to include things like a site map on your website that shows all the links to your internal pages. Another good practice to get into is creating a map-reading menu with textual content links, these are a lot simpler for the search engine bot to stick to and recognize all your pages.

Back Links – Mind Both Things Quality & Quantity

When you are trying to place yourself an extremely competitive group you will need good quality back links to your website, preferably PR 6 & 7 when you can get them. You will find that when you have good content in your website the other webmasters are willing to link to you as it offers reliability for their own sites.

But this can take time to build up; in the meantime you can definitely search yourself and start asking for links, the more the improved. Don’t ignore that quality will get the best of quantity any day in terms of getting your site a better position.

Keep up to date with Search Engine Rankings

Search engines modify their rules/algorithm quite often and it is significant to keep yourself up to date. This isn’t as difficult as it may sound, there are several forums and blogs on the net that regularly publish details on the latest changes.

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Leverage the Power of Search Engine Marketing to Reach Your Business Goals

If you’re looking for a powerful strategy to optimize your online marketing spends to reach out to high quality customers for your business then look no further. Search Engine Marketing is what you need. SEM is a proven and effective strategy for both long-term and short-term marketing campaigns, and millions of businesses worldwide are using it to promote their products and services today. So, read on to decide whether it is right for your business too.

What is Search Engine Marketing?

Search Engine Marketing is a strategy which is effective in getting quick visibility for a business in the Search Engine Result Pages.

When a user searches for a word or phrase (keyword) in a search engine like Google or Bing, he sees two types of listings (results):

  • Organic: these are the results that appear on the search engines due to their relevance to the keyword entered by the user. Organic listings are free, and cannot be purchased from the search engines.
  • Inorganic: these are the advertisements that show up along with the organic results. The interested companies can bid for these positions. These results are distinctly demarcated as ads, sponsored results, etc.

Through SEM, businesses can compete for getting featured in these inorganic results.

How do these ads work?

These advertisements can be placed on the SEM platforms like Google AdWords, Bing Ads and Yahoo Gemini to reach out to people who are the right audience for your business. The Search Engines auction these premium ad spaces, and businesses interested in featuring their ads can bid for these spaces.

The SEM process is as follows:

  1. The first step is to create the ad. An SEM ad contains a Headline, Ad Text and a link to a webpage containing details about what is being advertised. While creating the ads, the advertisers have to choose relevant keywords to which these ads are linked.
  2. When people search for any of the keywords chosen by the advertiser, the auction is run. The quality of the ads, bid amounts, relevance to the search term are a few of the parameters that are considered by the Search engines to determine which ads will be shown before the others.
  3. Once the ads gets shown, and an interested user clicks on the link, they will reach the web page containing details of your offering. The user can then buy or sign up, or do any other action that gets you closer to your goals.

(What needs to be noted here is that they may also leave the page without doing anything. It is important to understand that SEM does not guarantee positive business results).

Who can use SEM?

SEM can be used by any business, at any time. Worldwide, millions of Internet savvy businesses, whether new or old are using SEM effectively to reach out to their customers.

The following are just a few of the situations when Search Engine Marketing can prove to be very handy to engage with your customers:

  • For brand building and building brand recall.
  • Promoting a new product or service.
  • Popularizing promotional offers like discounts, loyalty programs, etc.
  • Re-marketing or up selling products to your existing customers.
  • Marketing B2B products
  • E-commerce companies looking at driving users to visit their sites
  • Getting students to enroll for educational courses.
  • Real estate companies selling residential or commercial properties.
  • Travel agencies selling holiday packages for the upcoming festival season.

A great competitive tool for new companies:

SEM is a great tool for start-ups or new businesses which have to compete with established companies in the market. These established companies would have already garnered good positions in the organic (free) search results, and hence it will be difficult and time-consuming for these new businesses to get visibility there. However SEM can get them this visibility if they have a few dollars to spend. They can bid for ad spots on the Search Engine Result Pages and get noticed quickly by customers.

Greater control over ad spends: Pay per Click

Another compelling reason for using search engine marketing is due to its flexible payment models. The most popular payment model is called Cost per Click (CPC) or Pay per Click (PPC). Using this you pay the search engine only if a user clicks on your ad to know more, and not whenever the ad is displayed to someone. This means that you get better and qualified leads, which go a long way in furthering your business interests.

Benefits of SEM:

  • Visibility: SEM can get your business noticed by people quickly, and get steady traffic flowing to your website.
  • Wide choice of ad formats: You may run text ads on the Google Search results pages, or display (graphic) ads on websites related to finance and similar themes. A variety of display ad formats can be chosen to fit different types of computers and mobile devices.
  • Bidding Options: You can choose from the following:

  1. CPC (Cost per Click): You pay the search engine only if someone clicks on the ad, and not whenever the ad is displayed. This method can be effective for getting the user to perform an action that you desire, such as make a purchase, register for an offer, etc.
  2. CPA (Cost per Acquisition): You pay the search engine when people take a specific action after clicking your ads.
  3. CPM (Cost per Mille): Pay for impressions, i.e. whenever your ad is seen by the user. This is more suitable for brand building, and increasing awareness about your company. In Google, CPM method is available for display ads only.

  • Targeting: You can choose your audience as per their age, gender, location, interests, etc. Ads will not show to people who do not fall within your defined target group.
  • Scheduling: The ads can be scheduled to run continuously or only on specific days. The timings can be chosen as well. You can schedule the ads to show up uniformly throughout the day or on specific hours of the day only.
  • Analytics: once your ads start running, the ad platforms provide a variety of reports to the user. This data can be further analysed to understand which ads are running well and which aren’t. Thereafter, the better running ads can be repeated more often, and the non-performing ads can be either rebuilt, or dropped completely.

Considering the plethora of options provided by these platforms for construction and optimisation of SEM ads, it will be better if you get qualified and specialist professionals to manage your campaigns. They can implement, monitor, analyse, and optimise these ads. Their deep understanding of the practical aspects of SEM can come in very handy for you to be successful in your search engine marketing efforts and get a great mileage for your business.

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